our approach
Figuring out the best way to bring our clients and their audiences together, to create genuine bonds and lasting loyalty, is PoA's speciality. We believe in the “keep it simple” approach. We start at the beginning and take the time to listen and understand your brief, your brand and your goals. We will work with you to design, manage and deliver modern and meaningful communications strategies, which are tailor-made to achieve your key objectives.
brief
First, we listen. We will understand your brand profile and who your target audience is. We will benchmark and analyse your competitors. We will uncover a true picture of your intentions. Our aim is to go on a journey of discovery with you so we can tailor a strategy that will drive success.
creative
We will generate ideas, develop and discuss them with your requirements in mind. We will consider all the modern and innovative solutions the world has to offer. Together, we will decide what will work best within the parameters of your time frame and your budget.
plan
We will present a detailed and illustrated proposal with a fully itemised budget. Our service includes managing all third-party supplier contracts and invoices from initial deposits through to final settlements. We minimise and streamline your administration.
delivery
We deliver the plan. We set agreed project milestones. We operate to best practise standards and deliver quality products and services. We ensure efficient, effective resource allocation. We action checks and balances throughout the project life cycle. We report back to you on a regular basis, until delivery is successfully complete.
evaluation
We debrief together. A post project review, including a written report, enables us all to assess and evaluate. It’s important to identify key learnings, project successes, and future opportunities for improvement. We will also evaluate financial success. This phase of work is the foundation stone for future projects.
THINK
People are the centre of events. So, once PoA has received your brief – or helped you create one – we’ll start the event planning process to decide how best to connect your attendees with your brand, organisation, products and colleagues. For private events, we consider how you’ll enchant your guests with the taste, elegant hospitality and glittering entertainment. It’s your big idea so during event planning we think big to develop it.
We’ll provide you with a wealth of information and insight about your events while allowing you to leverage PoA's expertise in event planning, market research, consumer behaviour and brand strategy. Together, we’ll develop a unique vision that attracts your target audience – and blows away your competition.
We’ll also devise a smart campaign to build awareness about your events and encourage capacity-breaking turnouts.
CREATE
With your master plan in place, we’ll kick off the creative process that turns an event planning blueprint into a work of art. Your PoA team will go to work designing the details that must be perfect and perfectly coordinated.
Whether it’s event planning that protects your budget, graphic design and advertising that draws crowds, a website that attracts attendees, or venue and stage designs that have your guests enthralled, nothing is overlooked.
Get ready to launch. Your events have never looked so good or been so thoroughly prepared.
ACTION
On the day, you’ll watch your brainchild unfold flawlessly as your PoA team executes each step with skill and precision. Give yourself a round of applause for exceptional sound, visuals and blowing continuity. Watch us move with a purpose, tweak to perfection and handle issues invisibly as your guests rave about your event planning skills.
All that’s left for you to do is accept the accolades for one of your best events ever.
